Market brand ‘you’ with these tees that each seem to have a personality of their own
Meet the urban T shirt, a wardrobe staple that has seen the rise and fall of many a fashion era and lived to tell the tale, while never once failing to reinvent itself. Popularised post-World War II by stars like John Wayne, Marlon Brando and James Dean, the 1960s were all about ringer tees (with jersey fabric and ribbing in different colours), tie-dye and screen-prints. While 1970 saw the introduction of the black concert t-shirt with band logos emblazoned, it was during the 1980s and 1990s that the phenomenon of ‘personal branding’ with witty one-liners and cheeky slogans first started. Although viewed predominantly as casual and informal, dressed up the right way, they are versatile enough to work their way into any look.
Inner goth
There is a history to this clothing brand and its vintage tattoo inspired designs, but that is not the only reason why we love this sequined tee. Considering the men are already doing fine we suggest women wear these with dark nails.Priced at Rs 590, available at Dollars & Pounds, Sardar Patel Road. Details: 43514080
Graphic detail
Wearable art. Need we say more? Priced at Rs 330 each available at Karma café, St Mary’s Road, Alwarpet. Details: 43060009
Incredible
Super hero tees are super cool as long as you have the right attitude to wear them with. Priced at Rs 300 available at Utkarsh, S 104, 2nd floor, 3rd Phase, Spencer plaza.
Gandhian Cool
For the love of ahimsa or simply to make a statement this karma tee shirt works just as well. Priced at Rs 330 each available at Karma café, St Mary’s Road, Alwarpet. Details: 43060009
Instant Nirvana
Affirm spirituality with an ‘Om’ tee. The sound that resonates through the universe works great as a design motif as well. Priced at Rs 330 each available at Karma café, St Mary’s Road, Alwarpet. Details: 43060009
Forbidden
Good boys go to heaven, bad boys can go grab one of these tees. Radical!!!Priced at Rs 390 each available at Dollars & Pounds, Sardar Patel Road. Details: 43514080Details:
Keepsake
Who knows? This might be the year you end up meeting Angelina Jolie/ win the Nobel Prize or maybe just land up your dream job. Ten years from now this tee will be a memento of all the great things that this year brings. Happy 2010.
Priced at Rs 375, available at Lime and Vodka, Cathedral Road. Details:9444918861
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